The shocking story on the end of one of filmdom’s most durable marriages rocked Mumbai yesterday. Turned out, it was part of a well-planned campaign to promote a line of cosmetics.

A shocking and unethical illustration of how the media is used and manipulated to generate curiosity and interest in consumer products. Malaika Arora who was part of the campaign seemed pretty uncomfortable with the situation

What is this about your marriage in serious trouble?
Nothing. All is well in paradise. No serious or even non-serious trouble in our marriage

Let me get it straight. You did this as part of advertisement campaign?
It is part of an ad campaign for a product that Arbaaz and I are launching. Rather re-launching. See, the concept of the ad is that he comes towards the end and re-proposes to me.

What was told to the press was that Arbaaz was getting remarried. I don’t know how when where they came up with the rest (of the story).

But Malaika, if you say your husband is getting re-married it wouldn’t be wrong to presume that the earlier marriage is over, no?
That’s what everyone has presumed.

Are you saying this was done with your approval?
Approval…well…the whole concept was of Arbaaz is getting re-married. I never thought that one concept would acquire these proportions.