Their marriage appeared to be happy one for ten long years without giving much masala to the gossip columns. But suddenly, all the media is abuzz these days with the news of Arbaaz and Malaika Arora Khan heading for a splitville, the reason being cited as a new woman in Arbaaz Khan’s life.

To give a backing to the rumours the couple did not accept or deny the this when recently asked by a television news channel clear the air.

“It’s my private life and I would not like to discuss it in public,” Arbaaz told the channel.

Malaika, too, did not reveal anything. “It is too personal and I would like to keep quiet on this issue,” she said.

However, it is being told that this is all a publicity gimmick from a skin cream advertisement, which Malaika and Arbaaz will endorse together. The ad will show how the love has gone from their marriage and how they renew it again with the skin cream. They will have four phases and weddings, where Arbaaz and Malaika will renew their marriage vows.

Some reports also say that the reason is not the cream but the couple’s upcoming Kannada flick ‘Shaadi Ke After Effects’, which again is about marriage and infidelity.

Well, the marriage is really going through troubled waters or is riding high with publicity gimmicks, only time can tell!

Arbaaz and Malaika Arora’s 10-year-old marriage is to end, we can reveal. The news around Bollywood is that Arbaaz has found a new love with whom he is living secretly at a Bandra property. The actor separated from Malaika, his wife since 1997 and mother to five-year old Arhaan, two weeks ago. A friend of Malaika has told the media, “Malaika and Arbaaz have stopped communicating with each other completely. She is not even aware where Arbaaz is.” Arbaaz, on the split and a rumoured second marriage, says, “I don’t want to comment on my personal life or on Malaika. Why is the press so impatient? They will know whether I’m remarrying or not in due time. I will probably talk about it soon. At this moment I don’t want to say anything further.”